John Climaldi, R(B) is Hawaii Life's Broker-in-Charge (BIC), Ewa Office!

Aloha Everyone,

I'm excited to announce John Climaldi, R(B) as Hawaii Life's Broker-in-Charge (BIC), Ewa Office!

John brings with him deep character, wide experience, excitement about business growth, and servant leadership to our BIC Statewide Team.

For Oahu, and Ewa/West Oahu specifically, he brings camaraderie and a willingness to get the job done. John understands that Leadership means listening, collaborating, checking facts, and obtaining results.

(blah blah blah...)

Look. John is cool beans. He surfs, he's done the BI Ironman, he paddles. He's from the mainland and he's roots. He's smart, he's an experienced broker. He knows his stuff, and you're going to want to be his best friend. That's it. He wants to add value to your business and assist you in achieving your goals. He's an incredible addition to our BIC team.

Welcome, John!

36546-img.jpg

Caron Ling, R(B) is hired as Broker-in-Charge, Hawaii Life Oahu

We are excited to announce that Caron Ling has been hired to join Hawaii Life's Leadership team as Broker-in-Charge, Island of Oahu!

Caron's professional accomplishments run wide and deep. With hundreds of transactions under her belt, Caron's 10+ years guiding clients through the process of buying and selling real property on Oahu means wide exposure to the subtleties and nuances of people, places and the industry. Naturally, she has won a ton of awards, and gravitated toward industry Leadership, including graduating from the Hawaii Association of REALTOR's Leadership Academy in 2010. View all of Caron's accomplishments here.

If you've seen Caron on stage at a national real estate conference like AAREA or Inman, you know this already: Caron is an incredible public speaker. On Oahu, they know her as the "third in line to run Toastmasters in the State of Hawaii." (Officially, she's District 49 Lieutenant Governor, Marketing). Toastmasters motto? "Where Leaders are Made."

Born and raised in Honolulu, Caron seemingly knows everyone. If not, she knows someone who knows them. In a highly relationship oriented culture, Caron's nature is to connect. It's not what she does - it's who she is. Why she does it is even more telling. For Caron, it's an act of service to another. That's Leadership.

Caron joined Hawaii Life in 2011 because she "wanted to do something different" in her real estate business. Hired within Hawaii Life's first year on Oahu, Caron "gets it." She has been an integral part of Oahu's growth and collaboration for the past 4 years - she is deeply ingrained in the culture. In her new position, Caron will once again have the opportunity to do something different.

As Broker-in-Charge, Island of Oahu, Caron will work in tandem with existing Broker-in-Charge, Jon, Mann (R), responsible for the overall day-to-day supervision of sales agents, and growing Hawaii Life's real estate sales business on Oahu.

What's the ROI of your coffee?

Last weekend flying home from Oahu, in the seat pocket ahead of me was a copy of a (well-known) real estate publication - the Big Island issue! It's been north of 5 years since I'd looked at one (had already read Hana Hou magazine), so I thumbed through. Lots of multiple page ads from the "big name" Brokerages. Lots of agents' faces and agent awards, and important titles. Less real estate. A less thick version than in 2006 by roughly half, all the same "stuff."I was holding my breath, looking at every page through the back cover - then a sigh of relief. Nope - not one Hawaii Life ad.

81d3e-maui-from-the-air-225x300.jpg

As we flew past Maui, it occurred to me - Hawaii Life is the highest dollar volume company on Hawaii Island... why are the other companies not copying us with regard to print advertising? Some have gone so far in the past as to copy our website, verbatim with their company name... what don't they understand about a less than one percent ROI?

The flight attendant asked if I want juice or water. "Black coffee please." I had heard the annoucement coffee was still available and calculated the ROI of juice versus coffee: juice would have given me a sugar rush with an inevitable quick crash; black coffee would return a longer period of attentiveness and wakefulness. Coffee was a better choice for a long drive home with lava field scenery.

I'm psyched to see that BI Hawaii Life agents "get it." They run businesses, and like any other successful business owner, they calculate the ROI on everything from being a Zillow Premiere Agent, to sitting floor, writing blogs and paying hard cash for print ads with limited time and visibility.** They understand that Smart Marketing is evaluating ROI and implementing the results. It warms my heart.

Then again, that could just be the coffee.

**I know people exist who have received phone calls from print advertising in Real Estate magazines and have closed transactions and earned commission dollars. To me, that's the 2014 version of "fooled by randomness." The 2006 version being a brand new agent whose first transaction was $3.5M, in a resort community, from an office walk-in. Neither does a professional make.

We don't recruit - Agents find us

Recently I participated in a “round table” discussion with seven other real estate Brokers/Owners, and we were asked the question, “how has technology changed the way that you recruit new agents?” My answer: “We don’t recruit. Agents find us.” 

It wasn't the answer they were looking for. By now, though, I'm used to being considered as "outside the box.” The other (very esteemed) Brokers in the room were all Oahu-based, and a lot of the questions were (naturally) biased toward the Oahu real estate market. Hawaii Life is a statewide company, and my job is to understand all of Hawaii, not just one island.

 

"Recruiting," as it's called, certainly isn't a new thing to the real estate industry, but it’s definitely more intensely expressed on Oahu than the neighbor islands. On Oahu, recruiting is systematic, systemic and downright annoying. Like the spammy email drip campaign you can never quite unsubscribe from. Postcards, letters, cold calls, “come be part of our family” – all from people I don’t know and who don’t know me. But they sure want me (and, seemingly, anyone) to come and work for them.

 

It strikes me as exceedingly odd. Real Estate is a relationship business and Hawaii is a relationship culture. Last I checked, spamming people isn't the best way to build a relationship. In Hawaii, most people don’t check the yellow pages or Google to find a plumber. They ask their Aunty, “who’s that plumber we use?” Why would hiring real estate salespeople be any different? (It shouldn't be, but that's a whole other conversation.)

 

We’re never going to call random salespeople out of the blue and ask them to work with us. We're only going to work with the people we have a relationship with. The people who are known. And even then, it still has to be a “fit.” We don’t spam all the REALTORS in the state and then hire anyone and everyone who comes along. That's just not what we're about.

 

Our culture at Hawaii Life is different than most real estate companies. We are not a top-down corporate structure with umpteen levels of "Vice-Presidents" and Regional Managers. We are transparent, collaborative and cooperative, and our Leadership Team eats last. We are un-corporate, flexible and innovative. Change happens quickly. Relationships matter.