Hau‘oli Makahiki hou & Choi Welcome from Hawai‘i Life!

We hope you’re enjoying a happy, healthy holiday season!

We’ve had a fun, successful year that capped off with our retreat to Hana and some exciting news of expansion, which we were finally able to make public just before Christmas. Thanks to all of you who came together to make this strategic partnership and The CHOI Group with Hawai‘i Life a reality! We wish to extend a warm welcome to the agents and brokers of The CHOI Group with Hawai‘i Life. Welcome to the Hawai‘i Life ‘ohana!

We encourage you to reach out to our new colleagues and make them feel at home with us!

In 2018 and beyond, we look forward to killing it on O‘ahu, with an expanded network of buyers, sellers, relationships and skill sets. We’ve added more than 20 of Honolulu’s top-producing agents to our team, thereby expanding our capacity to assist foreign investors.

The CHOI Group’s agents and brokers specialize in luxury sales on O‘ahu. Thanks to your hard work and expertise, Hawai‘i Life leads in luxury listings and sales statewide. Our focus on the luxury market was just one of the reasons this made perfect sense for us. We are so stoked to add more of O‘ahu’s best and brightest to our already stellar team, so we can keep delivering in the luxury market. We are also very fortunate to have Patricia Choi, Honolulu’s No. 1 broker for many years, on our incredible leadership team at HL1, where she will serve as Director on O‘ahu.

We’ve all worked very hard to make this happen and to deliver the news to our industry. Behind the scenes, the Create team has been busy integrating websites, developing marketing materials and business cards, producing content and ads, and working with incredible teamwork and dedication. All of their efforts, and the efforts of so many at Hawaii LIfe, culminated in our announcement to the general public on December 23, 2017.

We look forward to growing stronger in international markets, with more strategic moves and new growth in 2018 and beyond. We are being thoughtful about the ways that we expand and grow – both on O‘ahu and across the state. But rest assured that you’ll be seeing more exciting news in the New Year!

Wishing you all a healthy, happy and prosperous 2018! Hau‘oli Makahiki Hou!