Clarity. Consistency. Style.
Hawai’i Life’s affiliation with Christie’s International Real Estate provides a new and exciting marketing channel for our listings and agents, similar to our relationship with Luxury Portfolio. In fact, over 30 Luxury Portfolio members worldwide are also Christie's affiliates, many in our "feeder" markets. This means more exposure for our sellers to targeted buyers above $1M.
Hawaii Life is a strong local brand, known to 33 million people worldwide through HawaiiLife.com and HGTV. Christie's is a well known international luxury brand, whose owner also owns Gucci, YSL, etc. If you look at those brands, for the most part, their visual expression is similar to Hawaii Life in terms of design simplicity.
That being said, incorporating the Christie's logo into our existing marketing was a new challenge for our create team (and I think they did a fabulous job!).
Hawai‘i Life is our company, our brand. We are affiliated with Christie’s. The relationship needs to be clearly communicated graphically and literally across our marketing in a manner that is easy for clients and public to understand. For example, we will always include the text: “Hawai‘i Life is an Exclusive Affiliate of Christie’s International Real Estate.” (Also, per DCCA regulations we must always clearly state our registered brokerage is “Hawai‘i Life Real Estate Brokers.”)
Hawai‘i Life and Christie’s brands may be used in a variety of configurations depending on the purpose, media and design. Although flexible, the objectives remain consistent: to clearly communicate the affiliate relationship and represent both brands.
You'll find more information on ordering HL + Christie's branded products in Smarketing.
Expect the visual expression of our affiliation to evolve over time. This is just the beginning of how the Hawai‘i Life and Christie’s brands work together. Treat this as a reference point, and collaborate with the create team to produce great marketing pieces. Along the way, we’ll learn, adapt and evolve. I'm excited to see what we create together! Send feedback on current design to firstname.lastname@example.org.
Please note: There are many marketing opportunities available through the Christie's program. When you have questions about them, please try the Christie's extranet first, and/or a BIC, not the create team. Questions regarding your login can be sent to Rhonda, or Support.